Basii Natalia Fedorivna

Candidate of Economic Sciences, Associate Professor, Head of the Marketing Department

ORCID ID: https://orcid.org/0000-0001-7003-6007
Researcher ID: F-9024-2019

Brief summary:
Born in 1971 in Lviv. Ggraduated from the Lviv Institute of Trade and Economics in 1993 with a degree in Commodity Science of Non-Food Products. Qualification according to the diploma "commodity expert-merchant".
Since 1993 she has been working at the Department of Marketing of Lviv University of Trade and Economics as a senior laboratory assistant, assistant, senior lecturer, associate professor. During 1995-1999 she studied in graduate school at the Department of Marketing of the Lviv Commercial Academy (Lviv University of Trade and Economics).
In 2003 she defended her PhD thesis on "Marketing concept of trade activities of consumer cooperatives" in the specialty 08.06.01 - economics, organization and management of enterprises. In 2006 she received the academic title of associate professor of marketing. In June 2021 she was elected head of the marketing department.

Teaches educational components:  Strategic Marketing, Communication Technologies, Image, Copywriting and Design in Advertising and PR, Theory and Methods of Advertising and PR-Creativity, which are provided with distance learning courses.

She is an author of textbooks "Strategic Marketing", "Advertising", "Advertising Management" and co-author of textbooks "Consumer Behavior", "Tasks for independent work of students, practical and seminar classes on marketing", "International Journalism", "Marketing".

The total number of scientific and educational works is more than 50.

The main area of scientific interests are marketing communications, advertising, strategic marketing, copywriting, advertising, communication technologies.

She manages the student research group "Advertising in Business".

She was awarded a diploma of Lviv University of Trade and Economics, a letter of thanks from the mayor of Lviv for a significant contribution to the development of scientific activity and letter of the Lviv Regional Council.

List of works.pdf